3 Benefits to restaurants selling on their own platform.

May 03, 2021

Ordering almost anything online is all the rage these days but ordering from your favourite restaurants has become almost a cultural norm in a very short span of time. With the boom of marketplaces like UberEats, JustEat, Skip The Dishes, Foodora and more, restaurants have been flocking in mass to these platforms to make their menus available to millions at the tip of their finger. They amount of exposure is almost unimaginable and is often to hard to pass on but looks can be deceiving.

We’ll outline 3 benefits of restaurants or individual food sellers having their own platform as opposed to marketplaces.

1 – Bypass the competition

One of the more obvious reasons for restaurants or individual food sellers to have their own platform is that they avoid any direct competition.

On marketplaces like UberEats, JustEat, Skip The Dishes, Foodora and others, your competitors are listed on the same page as you or just a swipe or a click away. With this type of competition, unless the user is familiar with your brand chances are they wont pick you.

With your own selling platform or website, you bypass the competition and keep the customer within your infrastructure.

2 – Increase Profit Margins

This is the tasty stuff here and what all businesses are about, PROFIT!

As much as those marketplaces are great to use, and they are REALLY GREAT TOO USE, theirs a reason for that. It costs money to maintain those infrastructures at the level and volume it operates at.

With marketplaces charging upwards of 30% in fees, this cuts deep into any sort of possible profit on sales. Dedicated platforms obviously have fees associated with them that will mainly be tied to hosting / maintenance and credit card processing per charge.

To factor that all in, at 2.9% + .30 / per transaction, restaurants and individual food sellers would save around 26% per transaction with their own platform given they are paying 30% in fees on a marketplace.

3 – The Data is YOURS!

This is more of an after the fact that your using a marketplace do restaurants or individual food sellers realize this. Marketplaces have a little secret, well not much of a secret because I’m sure its amongst the terms and conditions when registering. They like to keep your customers data in exchange for using their amazing platform.

Depending on the Marketplace you are using, (as each one has it’s differences) you don’t exactly get the complete idea of yours customers actually are. You may get a name a location but if your trying to grow your business you’ll need more analytical data than that on your clients. The Marketplaces know everything about your customers and keep that analytic data to help improve their platform but keep you in the dark.

With a dedicated ordering platform your not limited to any analytic data (we’ll their are privacy limits) and you can monitor various categories of data to pin point just exactly who your typical customer is and cater your infrastructure to suit their wants and needs without you having to ask them.

What's your take on this article?